Whether you are a solopreneur running a dot com out of your garage or a store with full-time employees, car decals offer an affordable and effective way to get the word out about your business. They are particularly effective for people trying to establish a local marketing plan for specific regions, that may be hard to attract via a global website. Using car decals, you can target that area precisely and drive traffic to your website or brick-and-mortar store.
There are two types of decals, magnetic and stick-on. The stick-ons are more permanent and can be used to advertise a website that doesn’t change the URL name. The magnetic ones can be used to advertise specials or to put on other people’s cars who want to help you advertise your business, for a small fee. The top three ways they improve exposure are thus:
1- They Are Like Roaming Signage
Maybe you don’t want to pay a ton for a billboard in an area that has a lot of potential customers, but you can always park your car there without too much additional cost. They provide instant brand recognition and can be used to promote your website or specials. They can be parked for a significant amount of time in an area that has a lot of traffic, making it an ideal “roaming billboard.” They are far less expensive than other types of signage and can be targeted to specific local areas. For instance, if you are trying to get the word out about your plumbing or electrical services, it makes sense to wrap all your company cars with decals to drive traffic to your business even as they are out attending other customers.
2- They Draw Tons of Attention
Let’s face it, when you are stuck in traffic, who doesn’t stare at the bumper stickers and point out the artwork on nearby cars and trucks. Traffic may be at a standstill, but that’s the time your business will get a ton of exposure with a captive audience. The more creative you can be with your message, the more likelihood it will be remembered and used to draw more customers to your door. When you are parked, the more you stick out as innovative, humorous, or creative, the more likely people passing by will notice your decals and comment on them. This will help you build brand awareness and associate you with ingenuity and cleverness in their minds.
3- You Can Create an Army of Marketers
The fact is that people hate to go door-to-door selling other people’s business products. However, the same people may have little resistance to putting decals on their cars since it they don’t have to talk to anyone and they still get a small fee for that service. This helps the business owner to create an army of willing marketers to go into areas that can reach people who make up their ideal target demographic. They just let people apply to their program for decal advertising and pick the right people who travel a lot in the chosen areas and have the right type of car that naturally draws attention anyways. Numerous services have popped up to match business owners with people willing to wrap their cars with semi-permanent decals for a fee, but both parties need to be wary. Make sure to do your due diligence before signing up, whether you are the business or the service provider.
The Benefits of Using Car Decals To Increase Business Exposure
Since magnetic decals can be removed easily, they can be used for promoting specials when business is lagging. You don’t have to hire a marketing company and roll out a large marketing campaign, making this type of marketing very inexpensive. It is also highly effective in local areas to market to traffic that may be nearby, but that doesn’t come by your storefront. The decals can advertise a website that will get them acquainted with your company and the specials can bring them to your door. Include QR codes for easy data collection on smartphones. You can use them on multiple cars, even cars that are not in your employ. In that respect, it’s a win-win for everyone.