Are you just starting out in nonprofit or are looking for ways to expand your existing nonprofit business? Sometimes, it can be difficult to find the right methods to attract a loyal clientele. Growing a nonprofit doesn’t have to be a logistics and marketing nightmare, especially when you are already low on funds, infrastructure, and people to help. Take into considering the following five easy ways to help your nonprofit business expand into a company that is well-equipped to serve targeted community needs.
1. Invest In Your Business
Take a look at the infrastructure your business has at its disposal. Are these items going to last you long-term? When you’re making investments, make sure you aren’t just thinking in the short-term. Spending less money on a piece of equipment might seem ideal now, but paying a little extra for something that has a better long-term outlook can prevent you from having to sink additional funds into it sooner than you would like.
Also, have a solid board of directors who can help you develop a cohesive plan for spending your company’s money on investment vehicles like stocks and bonds. Create an investment policy that can drive your company into the future.
2. Reel In Dedicated Volunteers
Your company’s volunteers are the true backbone of the operation. Start out by placing ads, amping up your social media, and handing out brochures or fliers detailing what your business does and how volunteers factor into its success.
Next, try a more targeted campaign to attract the type of volunteers you need to fulfill certain roles. Think about what might motivate them to participate and excel. Are there special incentives that you can offer?
Make sure your recruitment message is heard loud and clear. Be short and to-the-point, avoiding flowery words and colloquialisms. Place emphasis on how your company targets and meets the needs of the community.
3. Become Social Media Savvy
Your branding is highly dependent upon your social media presence. If you aren’t a social media guru, hire someone who is! Freelancers looking to build their resumes might even help you at little-to-no cost. You can also find free social media analytics software online and use online social media managing platforms for a minimal fee to help schedule your posts.
4. Pump Up Your Email Presence
If you do not have an email newsletter in circulation, now is the perfect time to craft one. Creating a newsletter and promoting it on your website and social media accounts is a great way to reach out to members of the community and let them know what you are doing.
You will want to focus on building your newsletter for a mobile platform. Mobile designs should be crisp, clean, and easy to follow. They should also integrate your branding (in other words, your logos, color schemes, and other brand images). Only focus on a few stories and calls-to-action. Featuring more than five of these could lessen reader engagement since walls of text can feel overwhelming.
Also, make sure that you work an attention-grabbing but branding-appropriate “Donate” button into the body of the newsletter. Enabling social media sharing options so that readers can share your content with their contacts.
5. Don’t Be Afraid To Ask
Last, but certainly not least, do not be afraid to reach out and ask for help. Business will not always run smoothly, so when you find yourself in a major jam, use your community connections. If you are in need of funds, you can create a GoFundMe page to attract extra donations from the public.
Remember to always thank those who assist you. Also, keep them up-to-speed with your successes that their help enabled. Building strong bonds with other local businesses and community leaders can help you, them, and the community in the days to come.
So, what are you waiting for? Give these five steps a try and see how they help you expand your nonprofit business. Remain open to trying new techniques and following other nonprofits’ successful models without losing track of what makes your nonprofit unique. Keep in mind that, just because you are a small local business, it doesn’t mean that you cannot make your presence more universal through social media and the Internet.