Having a Pinterest perfect wedding is something that most brides want. When it comes to photography, offering the best photography options for your wedding clients is one of the best things you can do to help brides feel great on their big day. In this article, we will discuss six different and more unique ways to help you spice up your wedding photography before the wedding season really kicks it off.
1- Make Your Content Focused
If you are really wanting to reach a certain type of bride, then you should create wedding content that will really draw those brides toward your photography business. There are several ways that you can create more focused content as well. First, create a PDF guide that will show off your best features. Second, you can create a slideshow that has content from a venue that your specific market enjoys booking. The last thing you can try is sending an email to your possible clients that truly highlights your own feelings about the wedding planning and how your photography will fit in.
2- Make a Blog
One great way that many wedding photographers have gotten their name out there is through a blog. This blog is great for helping potential clients see your work, hear about your life, and more. You can include behind the scenes looks, have interviews with your clients, and of course post your favorite wedding photos to the blog. In this online world, having a blog is a great way to gain a following, which eventually leads to more bookings.
3- Be Consistent
Not only in your blog but also in your social media accounts, you should always be consistent. Post on a regular basis so your followers can see your work regularly. If you must, post sneak peeks before the wedding photos are actually done. You can also post status updates, especially if you are using a blog or Facebook, to post about upcoming bookings, your excitement, and other wedding tips. Let your potential clients know that you care about them and that you are easy to reach.
4- Be as Interactive as Possible
For some, this might be a hard one, but interaction leads to more clients. Your interaction, whether it be on your blog, your website, or your social media page, can help you reach out to people. Talking with people establishes a tighter connection, which will lead to them choosing you in the future. Allow clients to talk about their favorite shots or let them discuss how much fun they had during the session. Potential clients will see these things, and it can lead to them gaining a deeper trust of you as a wedding photographer.
5- Lend a Helping Hand
Every bride needs a little help both before and after the wedding day. As a wedding photographer, you might think that will be out of your pay grade, but you should always help as much as possible. If your bride doesn’t already have one, create a photography checklist to make sure that they get all the pictures on the big day. Remember, she’s going to be busy, and you don’t want the couple to miss out on something important, like that photo with Grandma. After the wedding day, keep in contact with the bride and groom to ensure that they got their photos and were satisfied. Keeping that connection can build future connections and more clients in the future.
6- Allow Referrals
Referrals can be a huge help in your photography business, especially if your focus is on weddings. If you offer referrals, your new client can come up to you, mentioning the name of the person that referred them. You can then discuss how much fun you had during the sessions before the wedding, the big day, and even editing the photos. Use that information to discuss how you want to make their big day special as well. When you offer referrals, also offer some incentive. It doesn’t have to be much, but it will be something to entice people to take that last leap toward your company.
Being a wedding photographer has its ups and downs. However, some of the most rewarding things about photographing weddings is getting the see the lives of two people in love be joined together. By spicing up your photography business, you can get back to more of what you love, and you can pay your bills in the process.