Good marketing is all about outreach. Email marketing campaigns are highly advantageous, as they let you reach customers far more directly than you might be able to with television or radio campaigns. However, you have to make sure that you’re using this strategy in a practical fashion. These are six ways to improve your email marketing campaign.
1. Get Their Attention
Depending on who you’re reaching out to, your emails could be one of hundreds that each of your customers receives on a weekly basis. You need to think outside the inbox and develop subject lines that stand out. These shouldn’t be exaggerated or make false promises. You can also help with connecting to them by personalizing messages through addressing them by name. Even if you don’t have a chance to get to know every one of your customers, you should at least show that you see them as people and care about their well-being. Otherwise, what are you in the customer service game for?
2. Have a Clear Message
Should you manage to get a client to click on an email, the pressure is on to not have them get bored or confused by what you’re trying to tell them. Information overload can make people impatient. Make sure each of your messages has a distinct idea. You don’t want to talk about sales on certain items along with a charity drive your business is hosting unless there’s a clear connection between the two. Have meetings with your marketing department to discuss the best way to handle different areas of your email marketing campaign.
3. Use Visuals
People aren’t going to be happy to scroll through marketing emails that are just blocks of text. Video and picture can be far more engaging while still being informative. You’ll need to use some text, but it’s best to have it in tandem with these elements. Pictures should be ones you have permission to use and which feature colors that are pleasing to eye, helping to create positive associations between the customer and your company.
4. Give Incentives
Your email marketing campaign needs to give people a reason to keep subscribing. One way to accomplish this is through offering incentives, such as coupon codes that are exclusively for subscribers. You could also have a reward for referring other people to your business or email list. Customer loyalty truly matters for a business, but you need to first show your customers that you’re worth being loyal to.
5. Switch Things Up
Successful advertising campaigns are impermanent. Companies like Coca-Cola and McDonald’s spend millions on slogans and commercials that have stuck with people for generations. You might not be running as large of an operation, but you still need to make sure that your marketing materials are staying fresh. Before going ahead with an email marketing campaign, determine how long you intend to run it. You also want to make sure that your campaigns are in step with the times and not using any phrasing that includes outdated slang or terms that have become viewed as offensive.
6. Avoiding Spamming
If you don’t want to find yourself unsubscribed from in great number, you need to make sure you’re not spamming your customers. Before you send out an email, consider if it’s telling your clients something they need to know and whether it’s too soon to send it, based on when your last one was sent. Everyone can relate to getting frustrated with how often certain companies email them. You need to show your respect for your clients by emailing them only when there’s absolute cause.
Those who use the gift of technology poorly are just as foolish as those who don’t use it at all. Your email marketing campaign needs to be fine-tuned so that your customers feel that you’re not spamming them and that you want them to get something from their relationship with you. As you work through any issues of your email marketing campaign, you’ll be better able to take your business to the top.