5 Facts to Know About How Technology Works With Digital Signage

Digital signage is all over the place on billboards and at shopping malls. Technology powers these signs, making them light up and project their message in high definition. There are many valuable facts to know about how technology works with digital signage.

1- Pixels

Technology lights up each of the pixels on the display. This mechanism is very similar to that of a computer or mobile phone. However, there is one major distinction that must be made. There are multiple ports on the digital sign that allow pixels to create fluid animations at once. Because advertisements rely on moving parts to make a whole, these ports need to surround the panel. Once it is in place, pixels can interact with one another to create seamless movements.

2- Colors

Technology is also the basis for colors on digital signs. Using a standard red, green, blue scheme, the pixels light up in different hues to represent different colors. This is another way to control the brightness of the screen. By adding shades of gray, the sign can transform to black and white. For the most part, the colors will range from 0 to 255 in order for the maximal brightness. Interestingly enough, the color scheme is reverses before it is projected onto digital signage. The reversal occurs after all of the pixels are set up, which means it is initially hard to decipher. This acts as an extra layer of security to prevent any breaches or data collisions.

3- Signal Transmission

Signals are constantly transmitted within the sign. These protocols and wavelets usually go from front to back, although this pattern can be reversed on occasion. Because everything is contained within the device, there are no extraneous signals that could get lost. Fiber optics assist this transmission. These transfers often occur on second or third levers of a hierarchical system, so it is anything but a gateway protocol. These signals work in tandem and layered upon one another to send massive amounts of data. When transmission fails, the remaining bits of technology are halted before data is sent. Digital signage is a fickle process, and everything needs to be in place before the go button is pressed.

4- Wi-Fi Capabilities

Digital signage is often compatible with Wi-Fi signals. Local networks open up to digital signage and allow users to create a login name, password, and profile. Signs used to be autonomous objects on a board, but they now interact with whoever passes by. Using the Wi-Fi, intrinsic ports align with exterior signals and unify together. This process is incredibly powerful, and it allows for surveys and polls to be conducted in a matter of seconds. Digital signs are common in airports and supermarkets where many individuals are gathered in one area. Therefore, the device needs to have enough outlets to avoid overlapping profiles. These Wi-Fi capabilities are quite recent, and some older signs do not have these state of the art features.

5- Limited Space

While it might seem like digital signage has nearly infinite space, quite the contrary is true. Because data is not technically stored inside the device, there are only so many bytes available. Nevertheless, digital signage gets around this issue with airway transmissions. In recent decades, this has led to more complex signs than ever, and in particular, ones with parts that change weekly. In a sense, it works like cloud storage, but it is locally owned by the manager of the sign. In coming years, companies predict that digital signage will hold thousands of megabytes of memory at once, allowing for a new digital age on the go.

Knowing how technology works with digital signage is crucial to a complete understanding of the model. Although it is comprised of many different parts, they work together to form a whole. This technology has made leaps and bounds over the past few years and looks to be skyrocketing even further.

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About the author: Wifred Murray

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