6 Tips for Choosing New Business Signage

Architecture, Building, Infrastructure, Signage, RadioOnce individuals decide that it’s time for them to purchase new business signage, their next course of action should be figuring out how to expedite and optimize the process of locating the right marketing material. Below you’ll find just six of many tips you can implement to find the perfect business signage quickly and correctly:

1. Determine What You’re Trying To Accomplish.

One of the best ways to ensure that you’re choosing the right business signage is by determining what you’re trying to accomplish. Doing so will preclude you from purchasing signage that doesn’t advance your business marketing services. In recognizing this reality, determine whether you’re trying to accomplish any of the following:

• advertising a new product
• trying to recruit new employees
• promoting a new location
• telling your clients that you’ve moved

Note that what you’re trying to accomplish through your signage material can determine things like the size, shape, and color of the products that you use to market your company.

2. Consider Your Existing Marketing Plan.

In addition to determining what you’re trying to accomplish with your business signage, make sure that you consider your existing marketing plan. Specifically, think about how your new signage will fit in with all of the advertising material you’re already using. If you’re already using business signage material, you don’t want to fall into the trap of purchasing products that are too similar or identical.

3. Check Your Budget.

If you’re like most business owners, you don’t have money to burn. Rather, you’re on a budget and need to allocate a specific amount of funds to the completion of various tasks. As such, it’s a good idea to check your business budget to ensure that you don’t spend too much on your company signage.

4. Determine Whether The Company Has Attained A Better Business Bureau (BBB) Rating.

Once you’ve done the preliminary planning work outlined above, your next course of action will be doing research on the company you’re seeking signage products from. One great way to get this process started is by determining whether the company in question has attained a Better Business Bureau (BBB) rating. The BBB has been in business for many years and the company’s professionals place primacy on determining which organizations consistently operate in excellence and which are offering substandard services. If you find that a business signage company maintains a rating of B or lower, this is a sign that you probably don’t want to purchase your products from them.

5. Check The Company’s Online Reviews.

Another strategy you should implement to ensure that you’re attaining the right business signage is checking the company’s online reviews. Doing so will help you see whether the company’s previous and current customers are satisfied with the quality of services they’re receiving from this business. As noted by Jayson Demers, the majority of consumers now believe that online reviews are just as credible as personal recommendations. If you come across a business signage company whose professionals consistently receive negative or neutral feedback from clients, take this as a sign that they won’t be able to offer you the exemplary products and services your company needs and deserves.

6. Compare And Contrast Several Companies.

In many cases, a business owner will start looking for the right business signage company and find themselves immensely impressed with the first one they come across. If this happens, note that it’s still a good idea to compare and contrast several companies before you buy anything. By taking this course of action, you’ll be able to determine things like who offers the most competitive pricing, whether you’ll be able to attain multiple forms of marketing material from one place, and which organization offers the highest level of customer service.


Once you decide that you’re ready to purchase new business signage for your company, it’s important to know how to select the best products on the block. To ensure that you can do so, utilize some or all of the tips outlined in this quick reference guide!

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About the author: Wifred Murray

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