8 Promotional Items to Use as Marketing Tools

Promotional items are one of the most influential means of marketing a brand. But promotional items are so many that it can be difficult to choose the perfect one for your brand. The best way to pick a perfect promotional product for your business is to find the products consumers keep and use repeatedly. Hence, here are the most popular promotional items to utilize as marketing tools

Promotional Power Banks

This promotional item will charge up your advertising. Promotional power banks are normally influential as a result of high-staying power and functionality. It is beneficial to discover trends that are outside the world of marketing to determine the promotional products that will influence consumers. According to PEW Research Center, over 66 percent of people in the US use smartphones. Hence it makes sense to give away power banks as promotional items since they are compatible with smartphones.

Custom Calendars

A great benefit of utilizing custom calendars to advertise your company is the fact that they last a full year. That’s 365 days of constant impressions that will form a powerful brand recognition sense among the consumers. Logo calendars are famous promotional items for customers as well as company staff. Using office promotional items develops a sense of brand unity among individuals that matter the most to your brand. 

Health Promotional Items

Promotional health and safety products have become popular because of the trend towards the usability of health products. Health promotional items can offer firms credibility in the consumers’ eyes as a brand that values wellness and health. While there are items that are particularly to medical organizations like doctors’ offices or dental practices, any organization can utilize health and safety items. For example, during the flu season, you can give away branded hand sanitizer. 

Custom Desk Accessories

Promotional desk accessories possess high-staying power. They have high repeated impressions on the consumers for an extended period. These impressions will result in robust brand recognition among users. They are ideal for forming a sense of brand unity in an office surrounding. Such accessories include notepads, pens, and more. 

Promotional USB Drives

According to research, 91 percent of recipients of promotional USB drives have stated they keep the item because it is useful. Additionally, USB drives have plenty of styling options that many people know. They can be customized for your organization with various sizes, materials, and colors. 

Logo Writing Instruments

This one is pretty obvious given there are hundreds of brands that brand promotional pens. Regardless of the type of business you operate, almost all companies can leverage the power of promotional writing instruments because of their high-staying ability and competitive cost per impression. Keep in mind that cheap pens will not make an influence on consumers. You need to ensure that the writing instruments you use are high-quality and useful since they are supposed to be a representation of your brand. 

Custom Tote Bags

Promotional tote bags are prevalent marketing tools, particularly with regards to trade shows. It’s not difficult to find out the reason why they are handy to customers. Whether they are a personalized reusable grocery bag or a trade show giveaway, promotional bags are trendy promotional items. They generate more impressions than any other promotional item in the country. To determine the average number of impressions per product, determine the period a product is held by a recipient and the number of people that get into contact with it every month. Bags have a high number of impressions since they are mostly utilized in public places.

Promotional Drinkware

Promotional drinkware is the most owned promotional item by US customers. More than 50 percent of US consumers own a particular kind of promotional drinkware. They have a lot of repeated impressions and high-staying power. Keep in mind the promotional drinkware category covers a massive range of items, including glassware, ceramic mugs, water bottles, and more.

Whichever promotional product you use, you will achieve the aim of having your brand influence the consumers and others who see it. As a consequence, you will have brand loyalty, and leads will begin converting to sales.

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About the author: Wifred Murray

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