The world is rapidly changing, and digitalization is taking industries by storm. All the data suggests that companies should strongly consider investing in digital marketing to stay competitive. Smartphones erased the vast gap in internet access that was present globally. More than 6.92 billion people currently use smartphones, and over 85% have at least one social media account.
Simultaneously, we’ve reached the point where over 20% of global retail goes through e-commerce. Building a strong online presence and using advanced tools for better marketing results are essential to stay competitive.
Modern marketers and social media managers use various solutions, and one invaluable tool is a proxy server.
Why Is A Proxy Server Relevant To Marketing Efforts?
Proxies are simple tools that are a middleman between your device and destination address. In that capacity, proxy servers hide and assign you a different IP address so the website host thinks you are someone else. This property is crucial for numerous marketing ideas.
A dynamic marketing landscape nowadays includes social media, countless blogs, and advertisement campaigns with a multichannel approach. At the same time, popular platforms like Instagram or TikTok have strict guidelines about the number of accounts connected to the same IP and other rules that can feel restrictive to an engaging marketer. To avoid bans and suspensions, and often just to be on the safe side, using a proxy along with your everyday marketing tools is a good idea.
You can choose between different proxy types depending on your needs. The cheapest option includes shared datacenter proxies that come with a vast number of IPs and high-speed traffic. The reason why datacenter proxy servers are more affordable lies in the IP address structure. These IPs are not connected to any Internet Service Providers, and advanced algorithms can detect them. However, you can use them for useful tasks like bypassing geo-restrictions and web scraping on unprotected websites.
If you’re looking for an appropriate tool for social media marketing tasks, getting mobile proxies will get you the best result. You can even get a specialized Instagram proxy offering a unique and authentic IP address. If this social media is your target, you can get more insight on the best providers here.
Residential proxies are also a viable solution for almost all digital marketing needs. Because they come with genuine IPS-connected IPs and the ability to rotate designated IP addresses, you can use them for social media, web scraping, and research. Residential proxy servers are more expensive than datacenter and cost less than mobile proxies.
How Can You Utilize Proxies For Digital Marketing?
Staying on top of the game is what every business tries to accomplish. Even if you have brilliant ideas, relying only on internal insights won’t get you over the hump. With so much competition, chances are someone is doing a better job than you. Using proxy servers can unlock data scaping, and quality analysis can change your projections.
If you’re an e-commerce company, getting the pricing right can be challenging. While you can go to competitors’ websites and take a look, getting a systemized pricing policy would be a tasking job, and when you finish, the prices might have already changed. That is why many go to web scraping, a method of extracting data from the destination website that saves it in a readable format. You can get pricing information much faster and adjust your strategy accordingly. To avoid detection, you can use proxies. Intensive traffic from the same IP address can alarm the host server and block you. You can use proxies and their ability to change IPs on the fly to avoid detection and get the necessary data.
Rotating proxies and web scraping have uses beyond pricing strategies. Web scraping tools can get you incredible market research if you’re new to a specific market. You can generate leads, analyze customer tendencies, get the pricing right, or determine how your brand is mentioned and rated on various platforms.
Social media marketing needs proxies to elevate the efforts. If your company has several brands or niches, you can create multiple social media accounts to cater to audiences across the board. You can also have multiple accounts to boost the popularity or grow your customer base. With a broader audience, posting on social media can funnel the users to your website.
Proxies can also be invaluable for SEO optimization efforts, which could subsequently drive your organic traffic. You can use proxy servers to analyze competition, their most successful keywords, content, linking strategy, and SEO rankings. Proxies can be helpful for advanced keyword research where you need data from several regions or countries. To get unbiased data, using local IPs through proxy providers can change the research outcome.
Marketers also use proxies for SERP analysis that can tell you how websites perform. Using proxies can bypass challenges like personalized search results and other issues coming from using your static IP address.
If you’re running a digital marketing campaign in different countries, you will want local IPs to verify your online ads and their performance.
Using proxy servers can also help you avoid geo-restrictions, opening up more use cases. On top of that, proxies ensure your anonymity, security, and privacy while working on your marketing campaigns.
If you launch an e-commerce site with great products, no one will pat you on your back, but if it fails without a marketing push. Finding the best ways to promote is essential to get the most out of every market.
Whether you employ multiple accounts on social media push or scrape competitors’ web for pricing or best keywords, you should use proxies to avoid IP blocking, social media restrictions, and warnings.
You can use professional marketing tools and proxies to elevate the SEO game, improve your pricing strategy, or increase your audience on social media. Because proxy servers can offer local IPs and hide your address, numerous use cases depend only on marketers’ imagination.
Businesses can thrive if you extract and analyze the correct data to get valuable insights. It all starts with the protection of your anonymity with paid quality proxies.