In today’s rapidly changing world, business owners have to be competitive, and to that end, embracing new, trending ways of marketing products and appealing to fresh audiences is vital for success.
With that being said, an up-and-coming marketing medium that businesses should be aware of to elevate engagement and drive conversions is connected TV advertising platforms.
Below is a detailed breakdown of everything you need to know about connected TV advertising platforms, including their various benefits and how you can get started with them as soon as possible.
Everything You Need to Know About Connected TV
Even if you haven’t heard the term “connected TV” before, there’s a good chance that you already know what it is and even use it regularly. Connected TV is content accessed by any internet-connected device, including smart TVs, gaming consoles, and streaming devices like the Amazon Fire Stick and Roku.
A recent study showed that nearly eight in ten households have a smart TV — a significant number only expected to increase every year — and as a result, traditional TV advertising is becoming continually less lucrative. The popularity of streaming platforms gives business owners prime advertising opportunities worth taking advantage of.
How Connected TV Advertising Can Benefit Your Business
There are many benefits to using connected TV platforms to market your company, such as:
Specific Audience Targeting
Engaging with potential leads is a sure-fire way to convert them into customers. With connected TV advertising platforms, you can access first- and third-party data to target audiences across specific parameters, such as age, gender, and purchase behavior. You can also target viewers who would stand to benefit most from your products or services, which helps build connections and boost customer engagement.
High Rates of Video Completion
Audiences that binge their favorite TV shows on connected TVs are less likely to skip or close ads due to the long-form nature of the content they’re viewing. As such, viewers will see your full advertisement, leading to elevated engagement and increased conversions.
Connected TV advertising platforms let business owners track their campaign metrics accurately and in real-time, thus allowing them to adjust their campaign strategies quickly to improve performance or visibility.
Having the power to make beneficial changes to your ads at a moment’s notice not only helps your sales but also saves you from spending more on one that isn’t performing at its best in the first place.
Cost Efficiency and Effectiveness
Traditional TV advertising is difficult for smaller businesses to take full advantage of. Not only does targeting become less precise, but the cost to run ads nationally through traditional TV airwaves costs hundreds if not thousands of dollars.
There are far more ways for businesses to pay when advertising on connected TV platforms. For example, you can pay per 1,000 impressions or completed views, giving yourself more control over your budget. Additionally, because connected TV advertising is more targeted than that of traditional TV, it’s significantly more effective, leading to increased sales without breaking the bank — a true win-win.
Where Audiences Will See Your Ads
The most popular streaming services, including Netflix, Hulu, Paramount+, and Peacock, offer ad-supported tiers for their audiences. Picture your business’s name displayed during an ad break on a trending show or movie on a widely used streaming platform like Netflix. In addition to how fulfilling that can be, you can expect better results from that ad than if you were to display it through traditional advertising avenues.
Seeing as so many people are switching from cable to streaming, you can put your brand out there and engage with more consumers than ever before. Connected TV is the present and the future, and the sooner you embrace it, the sooner your business can reap its benefits.
Showcasing Your Brand on Connected TV Advertising Platforms
Getting your business’s name in front of millions of people who access connected TV requires partnering with connected TV advertising experts, and MNTN is a great place to start.
You can launch advertising campaigns from a single platform in just four simple steps:
- Upload your ad
- Choose your audience
- Extend your campaign
- Set your budget and go live
With support from industry experts like MNTN, you can start seeing your ads on connected TV platforms within hours, jumpstarting your lead generation.
Engage With New Audiences Through Connected TV Advertising Platforms
Through marketing on CTV advertising platforms, your business can engage with audiences interested in your products or services, driving more sales than traditional advertising methods. Engaging and building connections with potential clients is vital to converting them into loyal customers, and connected TV is already popular among millions, with no signs of it going away anytime soon.